MARKETING

MARKETING

• Paddy rice which is ready for sale should be free of chaff, stones, dirt, and any other foreign materials and be dried to 13% grain moisture content
• The main buyers are ADMARC, NASFAM and other private traders
• Usually, buyers accept two grades of paddy. Grade one paddy is well winnowed and free of foreign material and diseased grains, and is bought at a premium price, otherwise it is downgraded to grade two and bought at an inferior price
• Besides marketing paddy, mill your paddy at maize mills or rice mills in irrigation schemes and sell the milled product at prices depending on your area of location.